Why Diets Don’t Work


Why Diets Don’t Work

Have you ever tried to lose weight on a diet?

Have you cut or juggled carbs, fat or protein? Counted calories or eaten premade meals?

Have you gone on a diet that made you cut out foods you love ? And then did you walk around feeling hungry and deprived?

Have you ever been on one of those blockbuster diets, lost a lot of weight at first, but then gained all the weight back when you started eating normally again or eating the foods you love and had to cut out?

Are you looking for your next diet, but are so confused by the conflicting advice you get from experts and news shows and magazine articles that you don’t know who to believe, what to eat, or which diet to choose?

If you can answer “yes” to at least one of those questions, then we have one more question for you . . .

Why exactly are you thinking about going on a diet now? It’s probably because you think the only way to lose weight is to go on a diet.

But that can’t be true!  Because with all the information about diets that’s out there, with all the great expert research and advice from scientists and nutritionist about what to eat and what are the best diets…

America is still getting fatter.

Even though Americans are spending billions and billions of dollars on diet books and diet foods, two thirds of Americans are overweight. One third of Americans are obese. Do you realize what this means?

Diets aren’t working for you or for most of America. And that’s because . . .

Diets don’t work.

They focus on the wrong thing.

Diets focus on what you eat.

Diets make you change what you normally eat by restricting entire categories of food, like carbs or fat, or dairy or sugar. And by restricting such large groups of food, inevitably diets cut out foods that you love.

You will lose weight on a diet at first. But if you’re not eating foods that you really love, it’s only a matter of time until you feel deprived. And when you eventually break down and eat one of those foods that you “shouldn’t,” you immediately start feeling guilty.

Deprivation and guilt are major reasons for stress. And if you’re stressed—you eat! Or you quit your diet. Or both. So when you go back to eating the way you used to, when you go back to eating the foods you want to eat, you gain back whatever weight you lost.

How can all the experts be so wrong about diets?

Well, they’re not entirely wrong. These diets are based on sound scientific research about carbs and fat and metabolic rates and glycemic indexes. But the problem is that these theories only work in a lab. They don’t work in your daily life. You’re not a lab animal. You’re not a robot. You might be able to cut carbs or fat or sugar for a while, but you can’t deprive yourself of foods you love for too long.

Do you really think you can go the rest of your life without eating pizza or a plate of pasta or a juicy steak or a slice of cake? And if you’re on a diet, what happens when you go to a Thanksgiving dinner, or a business dinner or a party?

The secret to losing weight and keeping it off is much simpler than going on a diet. The secret is so obvious, you already know it . . .

If you want to lose weight, just eat less food.

Eat what you want, but eat smaller amounts. Don’t diet. Don’t deprive yourself of foods that you love. Don’t change what you eat, just change how much you eat. If you’re overweight by 5 pounds or by more than 80 pounds, then you’re eating too much food. If you want to lose weight…just eat less food.

It’s that simple. And it happens to be the one irrefutable scientific formula that no one argues with: calories in versus calories out.

If you eat more calories than you use, you gain weight because your body stores the extra calories as fat. But if you eat less calories than you burn, you lose weight because your body burns the fat where those extra calories are stored.

The problem is, you can’t keep tabs on the calories you eat because you can’t see a calorie!

A calorie is an invisible unit of energy. And there is no way you can find a reliable calorie count anywhere. The number of calories listed on food packaging is wrong 20% of the time. And the calories listed in restaurant menus are way off over 30% of the time!

The easiest way to cut and to control the amount of calories you eat in a meal (and in a day) is by cutting and controlling something you can actually see—the portions of food on your plate.

If you eat less food,
you eat less calories.

And if you eat less calories,
lose weight!

Plus, when you eat less food, you’re not just cutting the amount of calories you eat, you’re also cutting the amount of carbs and fat and sugar you eat too.

Americans are overweight mainly because we are eating too much food. Nutritionists, scientists, doctors and other medical experts are all pointing to our eating and drinking super size portions in restaurants and stores and now in our homes as the main cause of obesity in America. Those are studies that you can actually use in your daily life!

If you are a typical overweight American, you need to cut down the portion size of the foods you eat. This is the single most important thing you can do to lose weight and keep it off. And this is called…

Portion control.

If you want to lose weight,
eat what you love.

Just eat
smaller portions

You don’t need as much food to satisfy your hunger as you think you do.


The key, of course, is to eat the perfect portions of food. You have to eat portion sizes of food that are small enough so that you will lose weight, but big enough so that you don’t walk around feeling hungry.

So how do you figure out the perfect portions of food? Again, you can get lost in that ocean of information that’s scattered all over the place in magazines and TV. And a lot of these recommended portions are unreasonably small. Plus, no one can use the information in the media that tells people to visualize imaginary decks of cards and softballs and golf balls to figure out the right portions of food they should eat. It’s too complicated to visualize portions of food, and there are too many things to remember.  But…

Lifesize gets you past all that!

Lifesize has figured out the perfect portion sizes for all the food you eat.

The Lifesize portions are smaller than the portions you’re eating now, so you will lose weight. But the Lifesize portions are big enough to leave you totally satisfied—and they are bigger than you might think. Our portions are not diet portions of 3 or 4 ounces of meat or a thimble of chocolate. Lifesize portions are bigger and more reasonable portions because you don’t have to starve yourself to lose weight.

And Lifesize makes everything easy for you.

All the information you need about portions is finally in one place.

You don’t have to memorize anything because all your portions are listed on the colorful Lifesize Portions at a Glance wall chart that you can hang in your kitchen. You don’t have to guess or visualize portions when you prepare your meals. You don’t have to weigh anything or use a ruler because we have designed a unique family of 8 Lifesize Measuring Devices that will get the perfect portions onto your plate every time you eat a meal, a snack or a dessert.

The Lifesize Measuring Devices are intuitive and easy to use.

All meats are portioned out with the Lifesize Meats device, drinks in the Lifesize Liquids device, and everything you put on top of your food—butter, syrups and salad dressings—in the Lifesize Toppings device.

Each Lifesize measuring device matches up with a box on the Lifesize Portions wall chart with the same name and the same color. So all you have to do to eat the perfect portions is: check the Lifesize Portions at a Glance wall chart for the correct portion sizes of your food, portion your food onto your plate using the correct Lifesize Measuring Devices, and then eat!

You don’t have to count calories, because we counted them for you when we designed the Lifesize portions.

You don’t have to diet. You don’t have to eat prepared meals. You don’t have to change your favorite recipes. Now you really can eat pizza from your favorite pizzeria, your mom’s special lasagna, and your favorite chocolate cake because when you eat the Lifesize portions, you will lose weight.

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